SANTI and SONS: A LEGACY & A PARTNERSHIP

I am a proud proud product of the Sulaiman Boutique, after all I was named after the actual boutique that was quite popular in the 70’s, a legacy to be exact. I love the artistry and craft of accessories like rings, earrings, bangles, pendants, that my mom Liza, my dad Tino and my popular god-mother Sol Jose-Vanzi used to make.  I have in my collection the items that already been passed on to me by my ninang Sol.  I never got to see how they made them as I was too young then and would not be able to comprehend the whole painstaking process that each and every item had to go through. 

Over the weekend, Aileen and I were fortunate enough to be invited to be part of a historical tour to the actual factory of T.R. Santi Enterprises, the most experienced maker of class rings, pins, medals and other metal artisan crafts in the Philippines.  Artistically crafting metals generation after generation since 1906. They were the ones who made the sheath of one of the Philippines’ historical personalities, General Emilio Aguinaldo.

 

I was in awe, I never thought a piece of ring, particularly a college ring would have to undergo such a tedious process. From the design stage, sketching and the letterings, trying to get the right font, mind you it is done by hand with a special kind of machine, similar to a drawing instrument that architects also use. The different stages it has to go through and the different people who who are very careful and very detailed in delivering the right quality that comes with each and every T.R. Santi Enterprises product.  Now I understand why most of these things are pricey.  I remember wanting to have a college ring just around the time I was graduating from St. Paul Manila, but I didn’t want to bother my mom with the extra expense.

I was surprised to learn about T.R. Santi Enterprises, the proud legacy or a great name from the city of Kawit, Cavite, the industry leader ins custom metal arts and crafts in the Philippines today.  The company prides itself on crafting world-class metal products since 1906 and is now venturing into other parts of the world but believes that reach and communications will be more efficient with the use of today’s digital technologies and strategies.  T.R. Santi Enterprises ties up with 024 Digital Media as it launches an array of digital asses such as device responsive website, eCommerce store, blog and SNS platforms among others.

Our tour actually started at the Emilio Aguinaldo Shrine.  It is only my second time there, the very first may have been my field trip way back when I was in high school.  I vaguely remember the details and I now have of course a better appreciation of it now because of my love of furniture, antiquities and architecture.  We were able to see every nook and cranny, as well as the secret corners and passages, the very detailed designs, maximizing use of space and function, the genius behind the tiled boxes under the stairwell in the kitchen which apparently served like a refrigerator or that brick oven that also heated the water in the whole house for their bathing use.  All very design specific, carefully thought of and creatively executed just like the products produced by T.R. Santi Enterprises.

T.R. Santi Enterprises, represented by Ursino and Michael Santi partners with Ian Atienza, CEO of 024 Digital Media to further introduce the solid craftsmanship to the US, Australian and European market.  The great synergy between the two companies promises a unique opportunity and a great future ahead.  Truly world class and proudly Filipino.

To learn more about the joint venture, future plans, or to book an interview, contact 024 Digital at +639199743333 or email, info@024digital.com, or visit the website at www.024digital.com.

 

Sue Jose
A mom of two and a granny to one. I love the outdoors, good movies, watching advertisements, cooking, designing, writing...
http://suejose.com

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