THE UNFILTERED PODCAST

Currently the Managing Director, Project Head, Social Media & 

UI/UX Head

November 1, 2017 - Present

Handling Social Media Marketing, a Content Creator for different brands local and foreign, like Frostlite, Airkontek, Maxime Entrepetneur Academy, Purple Ink PH, Furry Pawsibilities, Purple Palayok, Get Inked Philippines, Aijo Kitchen LLC, Nanka Japanese Latin Restaurant, Hairticulture, Z & R Home Spa.

Also responsible for creating, designing, and writing content for the following websites: You Got Sued!  Purple Ink PH, PhilSeven Foundation, Inc., Slender Sips, Freshday, Palawan Princess, Tulipex, The Old Grove Farmstead, Go Shopping Philippines.

Also handled Marketing for the brand, Honeycomb Web3 from Singapore, Tulipex from Canada, and a shopping platform Go Shopping Philippines.

Recently took part in the event MPLBB Season 10 2022, as Production/ Events Manager for the regular season as well as the playoffs.

Marketing Head 

(8 brands)

2015 - 2017

2 Restaurants - Stoned Steaks (Tomas Morato & Eastwood), Ponce Tapas & Wine (Tomas Morato); 2 Hotels - Mines View Park Hotel (Baguio City), and Luxo Suites (Tomas Morato); 2 Wellness Outlets - Mecca Aesthetic Clinic & Spa (Tomas Morato) and The 3rd Fitness (Tomas Morato); and  1 event venue - 55 Events Place (Tomas Morato).

Handling Overall Marketing Planning & Implementation, Content Creator for Social Media Marketing, Business Development, Promotions, and Public Relations.

Also an Events Manager for photo shoots and video shoots, product launches, also handling pr writing.

Commercial Marketing Head

Philippines

February 1, 2016 - October 31, 2017

One of the fastest-growing fitness equipment brands in Asia and the world, distributing and manufacturing top-of-the-line fitness equipment brands like Matrix, Horizon, Vision, and Tempo. Boasting a total of 26 subsidiaries around the globe, great product quality, great customer service, and research and development facilities that are truly global.   

My task is to introduce this new brand to the local market via media relations, build business partnerships and brand alliances, advertising, digital marketing, and social media, and manage the day-to-day brand awareness requirements.

Marketing Manager 

(9 Brands) 

January 1, 2014 - February 2016

One of Manila’s leading distributors of high-end global sporting brands:

• HEAD (Tennis racquets, bags, shoes, and accessories)
• TITLEIST (#1 Golf balls, putters, drivers, accessories, bags)
• FOOTJOY (#1 Golf shoes, bags, apparel, accessories )
• SKLZ (Sports training equipment for golf)
• LOUDMOUTH (Golf Apparel)
• MARES (Scuba equipment store + Scuba Academy)
• ZOGGS (Swimming/ Swim Accessories, Goggles)
• DEUTER (Mountaineering backpacks, equipment, and accessories)
• EMPIRE GOLF & SPORTS SHOP (Specialty Golf Concept Store selling our golf products & accessories. 

Handling Overall Marketing Efforts, Digital Marketing, Social Media Strategies, Content Development & Planning, Brand Awareness, PR, Brand Collaboration, Nationwide Grass Roots Tournaments, and International Tennis Events.  As well as partnerships sponsorships, Spearheading sports campaigns, and grassroots efforts.

Overall Events & Entertainment Manager | Nightlife Head | Corporate & Inbound Manager | Digital Marketing

September 1, 2010 - 2012

An educational and tourist destination and a full-service integrated resort where one can enjoy the many wonders of the sea and its many magical creatures, a wonderful boutique hotel, a one-of-a-kind spa, and the captivating nightlife with its themed events and parties sprawling all over the facility.  My task was to create strategic campaigns and well-planned events and partnerships to bring in the crowd and give them a unique interactive marine-life experience without getting out of town. Digital Marketing, Media management, coordination.  Caravans and other outreach activities and CSR programs.

Artist Handler | Events Manager | Production Head

2010

Took care of the artists' career planning & development;  Locked him a  co-management contract with the Artist Management Center of ABS-CBN. Handled collaboration projects with different brands, tv and radio appearances, and tours as well as promotional Album Tours in the Malls; Private appearances in parties, and university guestings.

Arranged, planned, and managed his very 1st Young JV Ready or Not Dance Off - Dance Contest in promotion of his very 1st Album - Ready or Not. 

Marketing Manager

Circulo Verde, Libis

2010

Mounted the launch together with the hired PR agency and handled all succeeding media events, visits, and interviews. Built the page's very first FB page, and started their social media page. Created promos and packages that will entice visitors.

Marketing & Events Manager

2009

An Architecture & Design Firm. Handles planning trade shows in malls and exhibit venues, logistics, and collaborations

Marketing & Events Manager - F & B Division - Laughbox

2003

Handled the Marketing & Promotions of the F&B outlet Laughbox; Artist Planning & Scheduling; Product Development and overall Events Management.

Events Manager

2003 - 2004

Handled Nationwide Mall Tours and other Special Events, and bookings like TV Appearances, Radio Guestings; Photo and Music Video shoots; 

My task was to create strategic campaigns and well-planned events and partnerships to bring in album sales, more bookings, and sell music licenses, and the usual tours and shows.

Handled the following artists/bands/groups:

Parokya ni Edgar

Gary Valenciano

Jed Madela

Jay R

Arnie Hidalgo

Masculados

Krook & Jolo

Senior Ad & Promo Manager

9 Mall Locations

January 1995 - 2001

Handled the Advertising, Promotions, and Events for Robinsons Galleria & 9 other Robinsons Malls branches from Manila to the nearby provinces.  Conceptualized, planned, and mounted promos, contests, and live events. 

Proud to have been part of the team that created the Mallwide Midnight Sale, Drive-by Stick-on Events, Art Contests, Live Remote Broadcasts,  Movie Premieres, and Cartoon Character Licensed Shows.

PR Assistant | Writer | Jr. Accounts Manager

June 1993 - 1994

Handling copywriting, press release writing and management, media management and accounts management for brands like Magnolia ZIP Juice Drinks, Computerland, etc..